What is the primary focus of 'transmedia storytelling' as theorized by Henry Jenkins, distinct from traditional single-text adaptation?
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Correct answer: Dispersing narrative elements across platforms to build one expansive story world
Henry Jenkins differentiates transmedia storytelling from traditional adaptation by noting that instead of just retelling the same story in a new medium, transmedia structures expand the narrative universe. Each medium (film, video game, comic, novel) does what it does best, offering unique contributions to a vast, interconnected story world. This requires active consumer participation to assemble the complete narrative experience.
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