Industrialisation and Big Business · US History

Which business strategy involves a company buying out its competitors within the same industry to limit competition and dominate the market?

  1. Vertical integration of company operations
  2. Horizontal integration
  3. Diversification
  4. Conglomeration
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Correct answer: Horizontal integration

Horizontal integration was famously utilized by John D. Rockefeller to consolidate the oil industry. By merging with or purchasing rival companies, a business can create a monopoly and control pricing.

Difficulty: Medium Question 1 of 20

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