Psycholinguistics · English Literature

What sensory phenomenon does the 'McGurk Effect' illustrate regarding human speech perception?

  1. Auditory processing is independent of vision and cannot be altered by sight
  2. Speech perception is multimodal: visual lip cues can alter or override audible sound cues
  3. Constant background static eliminates the ability to identify vowels
  4. Low-frequency musical notes simulate consonant sounds in total darkness
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Correct answer: Speech perception is multimodal: visual lip cues can alter or override audible sound cues

The McGurk Effect occurs when an auditory syllable (e.g., 'ba') is dubbed over a visual video of a speaker pronouncing a different syllable (e.g., 'ga'). The brain integrates these conflicting signals, causing the listener to perceive a third blend syllable (e.g., 'da'). This illusion demonstrates that human speech perception relies heavily on both visual and auditory inputs.

Difficulty: Medium Question 7 of 12

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